At Squeez Reviews (referred to as "we" or "us"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share personal data when you use our website and our review automation services (the “Services”). It also outlines your rights regarding your personal information and how you can exercise them.
We are committed to complying with applicable data protection laws, including the UK General Data Protection Regulation and the EU General Data Protection Regulation. These laws require transparency and accountability in how we handle personal data.
By using our Services, you confirm that you have read and agree to the practices described in this Privacy Policy.
Contact Information
In accordance with data protection requirements, we provide the following contact details as the data controller responsible for your personal data:
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.
Information We Collect
We collect standard contact information and other personal data to provide and improve our Services. This includes both data you provide directly and data we collect automatically during your use of the Service.
1.1 Account and Contact Data
When you create an account, sign up for our Services, or contact us directly, we collect personal identifiers such as:
• Your name
• Business name
• Email address
• Phone number
• Other relevant contact details
We may also collect login credentials such as your username and password, and, where applicable, payment information for paid plans. Payment details are securely processed through trusted third-party payment providers and are not stored directly on our systems.
1.2 Customer Data (Your End Users)
If you use our platform to request reviews or send marketing communications, you may upload or provide personal data about your customers or end users.
This may include:
• Customer names
• Email addresses
• Phone numbers
• Review content or feedback they submit
We process this data strictly on your behalf and only to deliver the Services you instruct us to perform. You are responsible for ensuring that any personal data shared with us is collected and used in full compliance with applicable data protection laws.
As the data controller for your customer data, you confirm that:
• You have a lawful basis to collect and share such data with us
• You have obtained any required consent from the individuals
• Those individuals have agreed or opted in to receive communications where legally required
We do not use your customer data for any purpose other than to deliver the Services you have contracted us to provide. We will not contact your customers independently or use their data for our own marketing or analytics.
1.3 Usage Data
When you visit our website or use our platform, we automatically collect certain technical information to help us understand how our Services are used and to improve your experience.
This information may include:
• Internet Protocol (IP) address
• Browser type and version
• Device type, model, and operating system
• Pages visited and time spent on each page
• Click paths and interaction patterns
• Time and date of access
We collect this data using cookies and similar tracking technologies.
These tools allow us to:
• Analyse how users engage with our website and Services
• Monitor and improve the performance, reliability, and security of our platform
• Personalise content and optimise user experience
You can manage or disable cookies through your browser settings. Please note that restricting cookies may limit certain features or affect the functionality of the website.
For more information on the types of cookies we use and how we use third-party analytics tools, please see the Cookies section of this Privacy Policy.
How We Use Personal Data
We use the information we collect in accordance with applicable data protection laws and only where we have a valid legal basis to do so. These legal bases may include the need to perform a contract, our legitimate business interests, compliance with legal obligations, or your consent where required.
We use personal data for the following purposes:
3.1 Providing and Improving the Services
We use your contact and account data to:
• Set up and manage your account
• Deliver our review automation and messaging services
• Send review invitations or communications to your customers, as instructed by you
• Manage your campaigns and display collected review content
• Analyse platform usage to improve performance, functionality, and user experience
This processing is based on our contract with you and our legitimate interest in improving and maintaining our Services.
3.2 Communications
We use your information to communicate with you, including:
• Service-related messages such as account confirmations, billing notices, security updates, and support responses
• Marketing and promotional emails, but only if you have opted in or where allowed under applicable law. You may unsubscribe at any time
We will not contact your customers directly unless you instruct us to do so as part of the Services, such as sending review invitations or surveys. All such communications will follow the settings and conditions you have configured.
3.3 Legal Compliance and Protection
We may process your data to:
• Comply with legal and regulatory obligations, such as record-keeping and tax requirements
• Respond to lawful requests or legal proceedings
• Enforce our Terms and Conditions and protect the rights, safety, and property of Squeez Reviews, our users, and others
3.4 Purpose Limitation
We will not use your personal data for purposes that are inconsistent with this Privacy Policy. If we intend to process your information for a new or different purpose, we will update this Policy and notify you as required by law.
Third-Party Tools and Service Providers
We use third party tools and service providers to operate our business and deliver the Services to you. This section outlines how we may share data and the safeguards we have in place to protect your information.
4.1 Service Providers (Processors)
We may share your personal data with trusted third party service providers who perform essential business operations on our behalf.
These may include:
• Website hosting and cloud infrastructure providers
• Email and SMS delivery services
• Customer support platforms
• Analytics and monitoring services
• Payment processors
• IT security and operations tools
For example, if you schedule a review invitation to be sent to your customer via email, we may pass the customer’s email address and message content to a secure email service provider strictly for the purpose of delivering that message.
All service providers are required to:
• Handle your data only as instructed by us
• Protect your data with appropriate technical and organisational measures
• Never use your data for their own purposes
We routinely review and vet our service providers to ensure they meet strong privacy and security standards.
4.2 Third Party Integrations
If you connect third party applications to the Squeez Reviews platform, such as a CRM, messaging tool, or API integration, we will process any data flowing through that connection solely to perform the integration functionality.
However, we are not responsible for how the third party system you connect to handles the data on their end. We encourage you to review the privacy policies of any external platforms you integrate with our Service.
4.3 Analytics and Cookies
We use third party analytics providers to help us understand how users interact with our website and Services. These tools may collect aggregated usage data through cookies or similar technologies. For example, Google Analytics collects pseudonymous data such as browser type, device information, and time spent on pages.
These providers operate independently as data controllers and do not receive directly identifiable personal information like names or email addresses from us.
You can opt out of certain analytics tracking by adjusting your browser settings or using tools such as the Google Analytics opt-out browser add-on. For full details, see our Cookies section.
4.4 Legal or Business Transfers
We do not sell your personal data and we do not share it with third parties for their independent marketing or commercial purposes.
We may disclose or transfer your data only in the following circumstances:
Legal obligations: If we are required to do so by law, regulation, or legal process, such as a court order or government request.
Business transfers: If Squeez Reviews is involved in a merger, acquisition, financing, or sale of assets, personal data may be transferred as part of that transaction. Any successor entity will be required to honour this Privacy Policy.
With your consent: If we wish to use or share your data for any purpose not covered in this Policy, we will request your explicit permission first.
4.5 No Sale of Personal Data
We do not and will never sell your personal information. We do not rent, share, or trade personal data with third parties for their own use. This applies to all user and customer data collected through our platform.
Data Retention
We only retain personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. We do not retain data indefinitely without justification, in line with the principles of data minimisation and storage limitation under applicable data protection laws.
5.1 Account Data
We retain your account and contact information for as long as your account remains active and you are using our Services. If you cancel your account, we will delete or anonymise your personal data within a reasonable period after closure, unless we are required to retain certain information to meet legal, regulatory, or legitimate business needs.
For example, we may keep invoice records, support communications, or tax-related documents for a defined number of years as required by applicable law or to resolve any potential disputes.
5.2 Customer Data (End Users)
As a data processor, we retain your customers’ personal data only as long as necessary to provide the Services you have requested. You control the duration for which customer data is stored on our platform. If you delete a customer’s data or terminate your contract with us, we will either delete or return the data, unless we are required to retain it by law.
We do not store customer data longer than necessary and do not retain it after it is no longer needed for providing the service to you.
5.3 Website and Analytics Data
Technical data collected through cookies, web server logs, and analytics tools is generally retained for a short period, such as twelve months, for purposes including security monitoring, platform optimisation, and usage analytics. After this period, the data may be anonymised or securely deleted.
5.4 Regular Reviews and Deletion
We regularly review the personal data we hold and ensure that any data no longer necessary for our operations is securely deleted or anonymised. Our retention policies are designed to meet legal requirements while also respecting user privacy.
If you have questions about the specific retention period for a particular category of data, please contact us using the information provided in the Contact section of this Policy.
Data Security
We take the security of your personal data seriously and implement industry-standard measures to protect it from unauthorised access, alteration, disclosure, or destruction. These safeguards include technical, organisational, and administrative controls designed to keep your data secure.
6.1 Encryption
We use SSL and TLS encryption protocols to secure data transmitted between your browser and our servers. Sensitive information, such as payment data, is encrypted both in transit and at rest to protect it during storage and delivery.
6.2 Access Controls
Access to personal data is restricted to authorised personnel and service providers who need access to perform their roles. We limit access rights according to role-based permissions, and ensure that employees and contractors are trained in data protection practices and subject to strict confidentiality obligations.
6.3 Monitoring and Testing
We actively monitor our systems for vulnerabilities and regularly update our infrastructure to apply security patches. We also have internal procedures for detecting and responding to potential security threats or incidents.
6.4 Third Party Security
All third party processors and service providers we engage are required to meet high security standards. We ensure they implement appropriate safeguards and contractual obligations that reflect our own commitment to protecting your data.
6.5 Limitations and Breach Notification
While we take all reasonable steps to secure your information, no method of data transmission or storage over the internet is entirely risk free. Therefore, we cannot guarantee absolute security. However, in the unlikely event of a data breach affecting your personal information, we will notify you promptly and report the incident to the relevant authorities, as required by applicable law. We will also take all necessary steps to contain the breach and prevent recurrence.
Your Rights and Choices
As a user of our Services, or as an individual whose personal data we process on behalf of a client, you have certain rights under data protection laws. Squeez Reviews is committed to respecting and supporting these rights. We have processes in place to help you exercise them appropriately.
7.1 Right to Access and Correction
You have the right to request a copy of the personal data we hold about you. Upon verifying your identity, we will provide you with a summary of the data we process. If any of the information is inaccurate or outdated, you have the right to request correction, and we will update it accordingly.
7.2 Right to Deletion (Right to Be Forgotten)
You may request the deletion of your personal data when it is no longer needed for the purposes for which it was collected. This applies, for example, when you withdraw consent (where applicable), close your account, or if the data is no longer necessary for service delivery. We will honour your request to the extent required by law. In certain cases, we may retain minimal data where we have a legal obligation or legitimate interest to do so, such as for compliance or record-keeping purposes, and we will inform you if this is the case.
7.3 Right to Restrict or Object
You have the right to request that we limit our processing of your personal data under specific circumstances. You also have the right to object to particular processing activities, including direct marketing. If you object to marketing, we will cease such communications. If you object to processing based on our legitimate interests, we will consider your request and stop processing unless we have compelling legal grounds to continue.
7.4 Right to Data Portability
If we process your personal data based on your consent or a contract, and the data was provided directly by you, you may request a copy in a structured, commonly used, and machine-readable format. This allows you to transfer your data to another service provider if desired.
7.5 Right to Withdraw Consent
If you have previously given consent for us to process your personal data (for example, to receive marketing emails), you may withdraw that consent at any time. Withdrawal does not affect the legality of any processing carried out before your withdrawal. You can unsubscribe from emails using the link provided in the message or contact us directly to withdraw your consent.
7.6 Right to Lodge a Complaint
If you believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with your national data protection authority. In the UK, this is the Information Commissioner’s Office (ICO). However, we encourage you to contact us first, so we have the opportunity to address your concerns directly.
7.7 How to Exercise Your Rights
To exercise any of the above rights, please contact us at [email protected]. We will respond to your request within the timeframe required by law, typically within one calendar month. In some cases, we may ask you to verify your identity to help protect your privacy.
If you are a customer of a Squeez Reviews client (for example, if your review or contact details were submitted to us by that client), please note that we process your data on their behalf. In these situations, we may refer your request to the relevant client, who acts as the data controller and is best placed to respond to your enquiry.
International Data Transfers
Squeez Reviews is based in the United Kingdom, and your personal data may be stored or processed on servers located within the UK and the European Economic Area (EEA). If you are located outside of these regions, please be aware that your personal data may be transferred to or accessed from jurisdictions that do not offer the same level of data protection as your home country.
We take all necessary steps to ensure that any such international data transfers are carried out in full compliance with applicable data protection laws. This includes implementing appropriate safeguards to protect your information.
For instance, when EU personal data is transferred to the UK, or vice versa, we rely on the European Commission’s adequacy decision, which recognises the UK as providing a level of data protection essentially equivalent to that of the EU.
If we transfer data to third-party service providers outside of the UK or EEA (for example, for hosting, email delivery, or customer support services), such transfers will only occur under approved legal mechanisms, such as the European Commission’s Standard Contractual Clauses (SCCs), along with supplementary technical and organisational measures to safeguard your information.
If you have any questions or concerns about how your personal data is transferred internationally or the safeguards we use, you are welcome to contact us at [email protected].
Children’s Privacy
Our Services are not intended for individuals under the age of 16, and we do not knowingly collect personal data from anyone under 16 years old. If you are under 16, please do not use our website or provide any personal information.
If we become aware that we have inadvertently collected personal data from a child under the age of 16, we will take prompt steps to delete that information from our systems.
Parents or guardians who believe that we may have collected information about a child under 16 can contact us at [email protected] to request deletion.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. If we make material changes, we will update the “Last Updated” date at the top of this Policy and, where appropriate, provide additional notice (such as via email or a notice on our website).
We encourage you to review this Policy periodically to remain informed about how we collect, use, and protect your personal data. Your continued use of the Services after any updates constitutes your acceptance of the revised Policy.
Conclusion and Summary
At Squeez Reviews, we value the privacy of our clients and their customers. We collect only the data necessary to operate our review and marketing platform effectively, and we use it solely for specific purposes based on your consent or another lawful basis. We do not sell personal data to third parties. Any data shared with third-party service providers is protected under strict privacy safeguards.
We rely on our clients to ensure that any customer data shared with us has been collected lawfully and that proper consent has been obtained for its use in marketing. We retain personal data only for as long as necessary and take appropriate technical and organisational measures to protect it.
Finally, we respect and uphold the rights of individuals regarding their data. If you wish to access, correct, or delete your personal information, or if you have any concerns, we are here to help.
Contact Us:
If you have questions about this Privacy Policy or our data practices, please contact Squeez Reviews at [email protected]. We will respond promptly and do our best to assist you.
